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IntroductionNudging is a concept in behavioral science that refers to the use of subtle interventions to influence people’s behavior in a predictable way without restricting their freedom of choice. Introduced by economist Richard Thaler and legal scholar Cass Sunstein in…
The Reciprocity Principle is a fundamental concept in social psychology, emphasizing the human tendency to feel obligated to return favors, gifts, or kindness. Rooted in our social nature, reciprocity drives people to maintain balance in relationships and interactions, making it…
Social proof is a psychological phenomenon where people look to the actions, opinions, or behaviors of others to guide their own decisions, especially in situations of uncertainty. This powerful principle of influence plays a crucial role in marketing, social interactions,…
